Learning how to improve the conversion rate for the existing traffic can be more beneficial than expanding product lines or cutting costs.
Sites with the highest traffic do not necessarily have the best conversion rates. In fact, a conversion rate of only 0.2% means getting only two customers in every 1000 visitors, which can be extremely low even for a high-profile page with loads of traffic.
Here are some of the best ways to improve conversion rates quickly and efficiently.
1. Remove Sign-Ups
Forcing users to sign up for a new account before they can purchase a product or service is one of the quickest ways to lose them as a potential client. Most people find it tedious to enter their information for every product they buy.
Making the purchasing process intuitive and waiving the permanent account requirement will allow visitors to buy on the spot and increase your conversion.
2. Simplify Purchases
There are a few ways to simplify the purchasing process beyond the sign-up.
For example, removing unnecessary fields from surveys and purchase forms can lead to a better conversion rate. Furthermore, making the steps of the purchase process prominent and easy to follow can be the key to getting a user to buy.
Simplification can’t go too far, however, or the marketing and sales teams could lose the ability to conduct proper lead management.
3. Add Reviews and Testimonials
Users are most likely to trust what other users have to say about a company. That’s why adding testimonials from satisfied customers can lead to a sense of safety and security in your services.
Logos of prominent companies that use your services on the homepage will build future visitors’ trust and increase the click-through rate.
4. Perform A/B Testing
Some users don’t look at the content of a website beyond the headline. If there are a few viable choices for the website copy, an A/B test will ensure that the best version is presented to the consumer.
A/B testing can work on any part of the webpage. However, the standard practice is to compare one change at a time and conduct separate tests to optimize your digital asset.
5. Provide Trust
Most people won’t buy a product when they aren’t sure about the company behind it. Fortunately, there are several ways to build trust with potential customers.
It’s best to keep the business’s contact information, such as the address, publicly available and readily accessible. It’s because visitors are more likely to purchase something if they can see the company behind it.
Additionally, it’s advisable to keep pop-ups and ads to a minimum. Frequent distractions will move users away from the website. But if ads are a must, clearly point out sponsored content.
Blog posts and websites also need regular updating. A website that was last updated two years ago is less likely to attract new customers. Cheap-looking pages and graphics also tend to have a similar effect.
Less Is More
Keeping the website clean from distractions and annoying pop-ups and sounds will allow users to read through its content unimpeded. And simplifying the steps between introduction and purchase and streamlining the process will help visitors decide to buy the product on short notice.
Market research is a continually growing field, and there are many lessons to be learnt for even the most experienced companies.